
CARLSBAD VILLAGE REVITALIZATION
While the merchants plan and implement marketing promotions, landowners will be planning and implementing improvement projects. These two critical activities can work hand-in-hand.
Not all parking requirements are changing. The parking requirements will be applied on a poject by project basis. This means that the public may weigh in with concerns during the approval process.
The City is intent on retaining the village atmosphere that makes downtown Carlsbad unique. Design standards, while changing, will reflect this desire. Land owners and developers will have to consider this in the design of their projects.
This is exactly the kind of idea that can be examined moving forward. There are very many potential methods of increasing traffic and they will be brought forward both in public review and also through the efforts of the businesses involved. The impact on the existing Farmers Market would have to be evaluated at the same time.
Seniors are a very important and growing market for many retail establishments. Consideration of those items that make a truly “walkable” community, such as benches and short distances from parking, will be evaluated. Any improvements made with seniors in mind will obviously positively affect all other visitors as well.
Marketing ideas like this represent very good input to the Carlsbad Village Business Mainstreet Association, a group of downtown merchants who work together to promote retail growth downtown. The City’s recent study on downtown market offers a wealth of information on how merchants might proceed to build their businesses through cooperative efforts.
The City process will focus on both stakeholders as the best way to create a unique, walkable lifestyle neighborhood.
The City has conducted extensive surveys of business and property owners in the downtown area since work began on the project in 2005. In January 2007, the City had the first public comment sessions and there will be others. You may also watch this Web site for updates.
Keeping the Neighborhood Beautiful
A Village Marketing Plan
Updating the Design Manual
Carlsbad Village is the historic heart of the city, home to charming boutiques, popular restaurants and a growing residential community. Its enviable seaside location and proximity to mass transit make the Village one of the most desirable redevelopment areas in the region.
Most of the community agrees that the Village offers visitors and residents alike a charming and friendly ambience for shopping and entertaining. Many also believe that a variety of new heart-healthy revitalization projects would help this core neighborhood continue to evolve into a brighter jewel of the North County coast, renown as a walkable community that attracts residents and visitors alike.

465 businesses
70% service related
18% retail
6% restaurants, hotels
1,700 full-time equivalent jobs
11,300 visitors daily
33% of visitors are from out of town
42% of downtown workers live outside the city
6.5% of Carlsbad’s total taxable retail sales